Image via Wikipedia Your website traffic is the most important aspect of your website, unless it’s simply a personal site for yourself, friends and family. But most people want at least some site visitors and if you are running an online business then the more the better.
There are a number of ways to go about this. You can pay for advertising or even employ the services of a specialist company. But many of the best ways to generate your website traffic are completely free.
You do have to work at it though and it doesn’t just happen overnight. It takes some time and effort but it isn’t difficult. Once you start using a number of even the free tactics you’ll begin to see site visitors and the more you do the more visitors you will get.
So the basics to generating your website traffic for yourself all starts with on page optimisation. This is what can also be called seo or search engine optimisation. Again it’s not that difficult just a little time consuming. But as with all things the more you put in the more you get out.
The way to optimise your site pages is to look for keywords that you can rank for and get indexed high up on the search engines results pages (SERPS) preferably on the first page. Looking for keywords is as easy or as complex as you want to make it. The simplest route is to use Google’s keyword tool located here:
If you don’t have a Google account its better to sign up for one as the results you get will be more in depth.
Naturally you need to look for keywords and phrases that are related to the subject and content of your site. The best ones to look for are the high traffic ones but with lower competition. Fortunately Google makes it very easy with a handy layout that shows all of that in columns relating to every keyword displayed.
Once you’ve found some keywords to work with you need to write some content and include them. Put them once in your main title and making it heading 1 an H1 tag. Then use it again in the opening paragraph getting it as close to the beginning of the paragraph as you can.
Then you need to include it a few times within the body of your webpage. If you use it in any sub headings make them heading 2 with the H2 tag. This is all to do with optimising your pages for the search engines and will help you to generate your website traffic more easily.
It’s best to focus on one keyword per page and make sure all the keywords you use are related to the main topic of your website. It’s also a good idea to create links to other pages on your website and to other websites that are related to yours.
A lot of people like to do link swaps, so they will contact other website owners with a similar site and offer to include a link to their site if they will do the same. As long as you make sure your content is good quality you shouldn’t have too much of a problem getting a few people to swap links with you.
Monitoring Your Website Traffic
Image via WikipediaThis isn’t something you should get too hung up on. Although it is necessary to check your traffic stats from time to time it’s only really for monitoring purposes. You simply want to make sure that what you are doing is working and that you have a gradual increase of traffic to your website. As long as that is the case then you just need to keep going. If not then you need to keep going anyway and focus on link building as well as creating quality content.You can monitor your website traffic in a number of ways. If you have a cPanel server then that will provide tools like Awstats that you can study. Awstats provides a huge amount of information from basic visitor numbers to where the visitors actually came from.
Another method is to use Google Analytics which you can find here: http://www.google.com/analytics/
Although this is a little bit more work to set up it can give you a lot of very useful information about your website traffic. Again you’ll need a Google account but its definitely worth setting one up because of all the useful tools, tips and information they provide.
Using Social Bookmarking and Social Sites.
Image by webtreats via FlickrThis is another very useful, free and easy method to build links to your site and generate interest. The more bookmarking and social sites you use the more links back to your site you’ll achieve. You do have to submit your site pages to each individual site but there are specialist services that you can use and that will submit for you for a charge.Posting Your Content To Article Sites.
This is another popular and effective method of building backlinks and helping to generate your website traffic. There are a lot of article sites you can post to and include a link back to your site page in the resource box at the end of the article.
Always link to pages though not to the main site.
Using all or any of the methods discussed will help you to achieve your goals but you do have to work at it and keep working. As you progress and monitor your website traffic you will notice a steady increase over time. But remember
it won’t happen over night so you need to keep going and don’t give up too easily.
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